Adamas Motors LLC shows its commitment to the UAE with the opening of their brand-new Lotus Cars showroom in Abu Dhabi. Located in Sheikha Salama Building, Khalidiya, Abu Dhabi, the showroom offers new and existing customers the opportunity to experience the famous brand first-hand, in the heart of the capital.
Officially opened under the patronage of HE Sheikh Nahyan bin Mabarak Al Nahyan, Minister of Tolerance and David Aldcroft, Head of Network Development of Lotus Cars Ltd, the ceremony included esteemed guests, past and future valuable customers, key media and the Lotus UAE senior management.
The new Lotus Abu Dhabi showroom can showcase up to 8 cars and will present the range of Lotus vehicles carefully selected and optioned to suit the aspirations of customers in the UAE. As a special display at the inaugural event was the limited-edition Lotus 3-Eleven 430 in the famous Lotus black and gold livery, and one of only twenty cars produced world-wide.
David Aldcroft, Head of Network Development at Lotus Cars Ltd commented, “We are delighted to launch this new showroom in the capital of the UAE with Adamas Motors, representing another milestone in the growth of the Lotus operation in the region. We appreciate the ongoing commitment to the Lotus brand in the Middle East and are confident that our success will continue, supported by the Lotus dealer network.”
Karl Hamer, Chief Executive Officer of Adamas Motors said, “We are extremely proud to open the doors to Lotus Abu Dhabi. We are committed to the UAE and to extend our business to the capital shows just that. The Lotus DNA fits perfectly to Adamas Motors’ business platform, specializing in prestige and performance vehicles, and being committed to providing UAE customers with an unrivalled motoring and ownership experience. These showrooms and service facilities have been built for the needs of our discerning customers.”
“I’m so pleased to be working with this wonderful brand in the UAE. What attracted me is the tremendous history and goodwill for the brand today and the plans for the development of the brand in the future. This started just over a week ago at the 2019 Shanghai Auto Show with the announcement of the new Lotus Type 130, the first all-electric hypercar from a British manufacturer which is to be revealed later this year. Relationship is everything and we will ensure that our customers, manufacturers and our employees experience a business that they are proud to be associated with,” added Karl Hamer.
The new Lotus Abu Dhabi showroom includes a configuration area that allows customers to plan their Lotus vehicle colour and trim selections in a comfortable and private space, alongside a customer lounge where guests can relax and enjoy a coffee.
For the showroom opening event, a special exhibit was showcased on the mezzanine level featuring the history of Lotus in Formula 1. Moving forward, the exhibit area will be used by Adamas Motors to embrace local artists and allow them to showcase their work.
Jonathan Stretton, Regional Director of Lotus Cars Middle East commented, “Lotus Abu Dhabi is another step forward in our plans to strengthen the Lotus brand’s presence and sales network in the Middle East. We thank Adamas Motors for their investment in the Lotus business, another expression of the confidence in the future of the Lotus marque in the region.”
Lotus customers in Abu Dhabi will be able to service their cars at the new, state-of-the-art Lotus workshop facility. Adamas Motors has set up facilities for Abu Dhabi customers to have their Lotus vehicles collected from their home or office in a performance vehicle transporter specifically designed to safely carry the range of Lotus vehicles, ensuring Lotus owners have a first-class ownership experience.
February 23th Lotus UAE had the pleasure to host the Ninth Degree ladies club to the showroom followed by a karting session at Dubai Kartdrome Circuit. A fun adrenaline filled morning. Ninth Degree Supercar Club is the UAE’s premier members only supercar club. We are looking forward to more events going forward.
January 26th marked another milestone for Adamas Motors LLC as we opened the doors to our new Lotus Cars Dubai service center. With state of the art facilities and highly trained and Lotus qualified team we are now open to enhance the Lotus ownership experience . The service center was inaugurated by Liam Hickey – Director – Aftersales, Adamas Motors LLC and Jonathan Stretton – Regional Director, Lotus Cars Middle East FZ. The inauguration concluded with a morning breakfast drive to Emerald Palace Kempinski on Palm Jumeirah for a fantastic breakfast. We believe in customer service and give our owners a first class experience in what ever we do.
Lotus Cars shows its commitment to the UAE with the official opening of the brand-new Lotus showroom in Dubai. The Lotus Dubai facility on Sheikh Zayed Road is the result of a partnership with Adamas Motors and offers new and existing customers the opportunity to experience the famous brand first hand in the heart of Dubai.
Officially opened today by Marcus Blake, Commercial Director of Group Lotus plc and H.E Majid Saif Al Ghurair, Chairman of the Dubai Chamber of Commerce and Industry, the ceremony included esteemed guests, key media and senior management from across the Lotus operations.
The new 5000 square feet Lotus Dubai showroom, capable of showcasing up to 10 cars, opened its doors with the presentation of the range of Lotus vehicles carefully selected and optioned to suit the aspirations of customers in the UAE. On display at the inaugural event was the limited-edition Lotus Exige Cup 430 Type 25 with 3 of the worldwide volume of 25 units making their way to the GCC; the only Lotus 3-Eleven 430 in the Middle East finished in the famous Lotus black and gold livery; and the internationally acclaimed and fastest Lotus production vehicle ever, the Lotus Evora GT430.
Marcus Blake, Commercial Director of Group Lotus plc commented, “On behalf of Group Lotus, I welcome Adamas Motors to the Lotus brand, in our 70th Anniversary year. Adamas Motors joins Lotus at a very exciting point in the company’s history. Our desirable, benchmark and handcrafted sports cars are consistently being awarded five-star accolades from media around the world. The Lotus business is also growing globally and expanding into new markets, so welcoming even more discerning drivers behind the wheel of this exclusive and British brand.
The UAE is an important market for Lotus and it has even greater potential for the future. With Lotus Cars Middle East and Adamas Motors, we’re looking forward to welcoming both our current and new customers in the region to the Lotus brand.”
Mr Karl Hamer, Chief Executive Officer of Adamas Motors said, “We are extremely proud to be appointed as the new Lotus Cars dealer for the UAE. The Lotus DNA fits perfectly to Adamas Motors’ business platform, specializing in prestige and performance vehicles and being committed to providing UAE customers with an unrivalled motoring and ownership experience.
With Lotus now in its 70th year, I reflect on my personal interest in Lotus since I was a young man, growing up watching James Bond movies and the true days on Formula 1, so I am so pleased and excited to be working with this wonderful brand in the UAE today. Our showroom design and ambience can be likened to that of a boutique hotel, where our customers can come and enjoy a coffee and hold business meetings, we want it to be a place that UAE motorists can enjoy.
Relationship is everything and we will ensure that our customers, manufacturers and our employees experience a business they are proud to be associated with.”
Jonathan Stretton, Regional Director of Lotus Cars Middle East commented, “Dubai is an important market in the Middle East and partnering with Adamas Motors in this impressive facility further presents our commitment to supporting the Lotus brand and developing our presence in the region. Adamas Motors management has a great deal of expertise in the sports and performance car sector and much experience in the GCC. The investment in this new Lotus Dubai showroom and the focus from Adamas Motors on offering exceptional customer service means that Lotus is set to create growth and significant customer loyalty in the UAE today and as the new era for Lotus unfolds.”
The new Lotus Dubai showroom includes a configuration room, allowing customers to plan their Lotus vehicle colour and trim selections in a comfortable and private space, alongside a customer lounge where guests can relax and enjoy a coffee made by a professional barista.
Lotus customers in Dubai will be able to service their cars at a new solus Lotus, state-of-the-art workshop facility in Al Quoz, with customers welcomed to the facility in person or invited to use a performance vehicle transporter specifically designed to safely carry the range of Lotus vehicles.
Lotus is to be presented by Adamas Motors in the capital of the UAE, with the launch of the first ever Lotus showroom in Abu Dhabi due to be announced in the coming months.
Adamas Motors, Lotus breakfast parade event with customers prior to showroom launch